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Lead Generation B2B

B2B Lead Generation

We Book Meetings

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TRUSTED BY COMPANIES LIKE YOU...

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Appointments

Pay After Results Appointments

OUR MISSION

Lead Generation

Propel Sales Marketing works with B2B companies to generate qualified new sales leads and set sales meetings for our clients. We are an outbound sales agency offering predictable results for our partners.

What Makes Us Different:

  • Full Suite Business Development
  • Dedicated Business Development Manager
  • Satisfaction Guaranteed

Our Service

How It Works

  1. Prospecting Data & Lists

    Campaign Targeting

    We develop a Total Addressable Market (TAM) and define your Ideal Customer Profile (ICP) based on job titles, company size, geography, industries, and even exclusions like existing customers.

    Our data sourcing process ensures compliance, screening, and formatting, delivering high-quality prospect lists directly into your CRM, ready for effective outreach.

  2. Cold Calling Campaigns

    Campaign Outreach

    We execute cold calls using tailored scripts based on prospect activity and status, ensuring every conversation is relevant and engaging. Our structured follow-up cadences and trained scripts are designed to nurture interest and convert ideal prospects into qualified leads.

    Every interaction is tracked within our prospecting CRM, providing clear campaign insights, optimized testing, and transparent status updates.

  3. Lead Qualification

    Campaign Quality

    We take interested prospects and qualify them using Budget, Need, Authority, and Timeline (BANT) criteria, ensuring they meet the right fit for your business.

    Beyond that, we reconfirm the Ideal Customer Profile (ICP), validate interest, and secure a confirmed appointment time. Additional nuanced qualification questions—such as revenue, strategy, and experience—can also be incorporated based on your needs.

    Every qualified lead comes with detailed transcripts and appointment confirmations, ensuring your sales team engages with high-quality, ready-to-close prospects.

  4. Sales Meetings

    Campaign Closing

    We confirm attendance for scheduled meetings, track lead status, and reschedule when needed to maximize engagement. Every lead is categorized as booked, qualified/approved, ineligible, or rescheduled, ensuring clarity in your pipeline.

    Our structured feedback loop keeps notes aligned, while the account manager collaborates with marketing and sales to refine strategies—helping you close deals at a higher rate.

WATCH OUR EXPLAINER VIDEO

More Information

Frequently Asked Questions

What do you do?

We act as your BD team, handling strategy, sales, prospecting, cold calling, and admin for one cost.

Can I meet the Team?

Yes, during onboarding, reviews, and support. BDMs are Filipino and AMs are Australian. Replacements available if requested.

What results can I expect?

First month is testing and generating lead flow. Leads take 2 weeks to 3 months to close, plan cash flow accordingly.

Do you offer guarantees?

Yes, a 30-day money-back guarantee with no setup or onboarding fees.

What’s a Booked vs. Approved Lead?

A booked lead is an meeting set based on ICP/BANT/QQ. An approved lead is an attended booked lead and confirmed as SQL by your sales team.

How do you handle compliance?

We follow GDPR for data sourcing and ACMA for screening.

Why not build in-house or use another agency?

In-house is costly (software, hiring, training, ramp-up). Offshore saves costs but risks quality. We provide a proven, cost-effective system with better results.

How do I track performance?

Our CRM dashboard provides real-time tracking with daily and weekly reports.

Why choose cold calling?

It directly reaches leads you wouldn’t access otherwise and adds another sales channel.

Will this work for my industry?

Yes, we use proven scripts and strategies tailored to similar industries.

Over 15 New Appointments Generated Within The First 7 Days. Entirely New Campaign.

Breach Digitals
Digital Marketing Agency

25 Appointments in First Campaign.

Harasty Consulting
Consulting Firm

Over 300 New Sales Leads Generated Over 6 Month Campaign.

Goals Psychology
Psychology & OT Clinic

170 Appointments Set Over 5 Month Campaign.

Mandurah Dental
Dental Practice

7 High Ticket Appointments Booked in First 2 Days, Recent Campaign.

B2B Leads
LinkedIn Lead Generation Agency

Work With Us?